Blogging will not go away as it’s still going to be the primary mechanism for delivering content, but when it comes to getting people to your blog posts I think the social tools are going to overshadow organic listings in google.

Tools like twitter allor you to essentially throw out a “headline” with a link into the global conversation that is happening in real time. It allows you to take maximum advantage of word of mouth.

For instance, yesterday I did a blog post on Obama’s Twitter account being hacked.

Using Twitterfeed.com my blog post headline was posted to my twitter account and within 4 hours I had generated over 300 hits to that blog post.

How did this happen? To be honest I’m not 100% sure because I only have a small number of followers (just under 700 at the time of writing), but I suspect my twitter post (tweet) was retweeted, or passed on from some of my followers to their network of twitter followers.

So although I only have a small number of followers at the moment my message can still reach a far greater number of people due to word of mouth effect.

Sure, this was a good example and the post was timely, but that was the point. I can jump into something that’s on people’s minds right at the critical point and therefore have a vastly greater chance of attracting them with my headline to my blog post.

I can only imagine the amount of traffic someone with 20,000 followers generates in a day to their content.

James Mangosteen Dean

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