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The Squidoo Lens Of The Day Traffic Effect
By Todd Alan | March 7, 2008
So what’s the next best thing to having an effective mailing list? How about getting mentioned on someone else’s much BIGGER list, like the Squidoo Lens Of The Day list!
Although my Free $7,000 in 60 Days affiliate marketing course has generated quite a lot of traffic since it’s inception only a couple months ago, nothing has given the traffic a kick in the pants quite like making the Squidoo Lens of the Day.
Megan Casey, the Editor in Chief of Squidoo.com, chooses a lens each day among the millions of lenses to be featured as the lens of the day. This feature then appears on Squidoo, the Lens of the Day blog and is sent out to the Lens of the Day mail list. This is quite an honor to say the least and I’m quite proud to have made here esteemed list, even if I have to share 
On march 6th I was listed as one of the 5 lenses she liked among tens of thousands of possible lenses related to making money
So these lenses are here to stand up for the entrepreneurial spirit and creativity of being a skillful web-based marketer, a smart promoter, a hard worker who (probably) works from home and enjoys helping others find worthwhile products and services. Unsurprisingly, there are tens of thousands of GREAT lenses on Squidoo about affiliate marketing, about making money, about sales tips and tricks. It’s hard to pick just a few, but here are a handful that I’ve stumbled across recently and enjoyed.
- Megan Casey, Editor in Chief, Squidoo.com
Since receiving this vote from Megan (I’m going to call it a ringing endorsement ) , the traffic to my lens has gone through the roof! I was getting quite a lot of traffic to the lens before and have always been ranked in the top few lenses in the SEO and Affiliate Marketing section of Squidoo, but this lens of the day mention has more than tripled my traffic and more than quadrupled the signup rate for the free e-course.
A couple observations worth noting
- probably 2/3 of the new traffic is coming from the mailing list for lens of the day and not directly from the squidoo site. I imagine the mailing list for squidoo lens of the day is quite large, though not very targeted to a niche.
- The the actual conversion rate for signup to the e-course has increased. This is a great demonstration of the power of authority. A referral from someone of perceived authority does more than just drive traffic, it drives traffic that’s ready to convert … or in my case sign up for the free e-course.
Not only does the lens of the day get profiled on Squidoo.com but also on the lens of the day blog. Both of these feature spots are certainly driving traffic to my lens, but it’s the email traffic that is really blowing me away.
The moral of the story is that if you can get mentioned on someone else’s large list it can do wonders for your own marketing efforts. All the more reasons to start building relationships and get involved in you favorite web 2.0 community. Just remember to create content people care about and the word will spread.
If you haven’t already done so then what are you waiting for? It’s easy to build your own Squidoo lens.
Topics: Social Marketing, Squidoo, affiliate marketing, web traffic |
Congrats Todd awesome!
Hey Todd, super course. Got the first 3 lessons, when can I expect the rest?
Thanks for the feedback guys.
Mike, the first 6 lessons come out one lesson at a time every couple days. The last 4 lessons are in edit mode and will begin to be delivered in the next few days.
cheers,
todd
Thanks Todd, I just got day 4 and it is great. Glad you struggled through the squidoo connection. In an earlier lesson you said that you would be moving the ‘opt in step’ up in the sequence of activities. My question is “how do you put an ‘opt in box’ from an autoresponder on a squidoo lens?”
Thanks again, Mike.
By the way Todd, the video on your lens is not working. Did Brad object or is it a YouTube problem?
Mike
HI Mike, it must have been a you tube problem. I just tried it and it seems to be working fine right now anyway. I don’t think Brad will object as it’s a plug for his product after all. If he did however object I would certainly remove it.
Hey Todd, have you any ideas on putting an optin on Squidoo? Or is that in a later lesson?
Thanks Mike
Hey Mike, sorry about that, I distinctly remember answering the opt-in on a squidoo lens question the other day for somebody but now for the life of me I can’t find it. Perhaps it was an email of a forum somewhere.
Anyway, the short of it is that there’s no way to do it in the direct fashion of having the form fields on the lens. It used to be possible in the old days of squidoo by using an IFrame to host a page inline on the lens. Unfortunately they removed the ability to use IFrames due to abuse. And without the ability to use javascript it leaves things a empty in this area.
What I have done is to create a separate opt-in form that’s hosted on my website and then I place an image link to the opt-in form on my lens.
You can see what i did here
http://www.squidoo.com/LongTailTreasure
I have seen some people take a small pic of their opt-in form and then use that on the lens so it looks like the form. When the user clicks the form field to type it directs them to a separate page like I did.
A little deceptive, but I don’t think it would really annoy people, especially if you had a short 2 sentence explanation for why they were redirected.
In fact this approach to using an image of the opt-in form might improve sign up rates compared to my big red button.
WOW I am stoked at the moment - Squidoo page on Google first page in 2 days.
and bingo my first sale for $37 bang I am in profit..
All I did was follow your advise this is awesome and I have not really started to promote my campaign.
Hey Lee, that’s FANTASTIC news! You know I get comments like this in my email quite regularly and I never tire of hearing them. Thanks a lot for posting this to the blog where others can see it too. It’s this sort of comment that encourages others to take action.
Congrats! I look forward to hearing about your 10th sale now!
cheers,
todd